The OMC project was born in 2015, mixing fashion and skate-culture with the international economic and political scene. OMC, an acronym for OCCULT MEDIA CONTROL, aims to create iconic garments always including a speciﬁc story or message, often hidden. The strengths of OMC are Made in Italy production, distribution and visibility. Starting from the FW16, today OMC presents its Season 5 with the Fall Winter ’18-’19;
Proof of the progress made in recent years is the great inﬂuence that the brand has taken on the Italian and international scene thanks to the support of many artists (Sferaebbasta, Achille Lauro, Clementino, Dark Polo Gang, Partynextdoor, Chris Brown and other Universal Music Group artists ) and the numerous publications on street-style editorial present in the major magazines (Highsnobiety, Hypebeast, Vogue, Fucking Young !, GQ, iD, Vice, WWD, Le21eme, The Basement, Pause, Outpump, IOBI Mag).
In addition, the campaign FW18/19 is curated by Eva Al Desnudo (internationally renowned photographer) with the collaboration of Patrick Mason, (known DJ from Berlin). For the SS19 the photographer Emanuele Ferrari will take care of the campaign, positioned in third place among the most inﬂuential photographers in the world in the fashion industry.
The fundamental support of the active stores has further ampliﬁed the visibility of OMC internationally. It is possible to underline that the ﬁnal consumer, above all the so-called Hypebeasts (Customers Yeezy, Supreme, Palace, Nike, Gosha Rubchinskiy, Vetements), has already captured the mood of the brand.